Make homemade soap and visions of cash just seem to appear. My family moved about 35,000 bars of soap from the kitchen sink to customers all over the globe. Here are 5 tips for selling soap to make cash.
1. Designing it.
Handmade soap is everywhere. Everybody wants to get rich by cleaning up the world, one person at a time. Why buy your product? Most everybody now knows the story of why handmade soap is better. Most of your potential customers already have tried handmade soap, with varying quality products. And I use the term “quality” loosely, what they often got was half-cured, poorly designed junk.
Design a bar that’s different and tell why it’s different and you get customers for your unique product. They will buy from you instead of from the competition. Just build something better and different. It’s easy to do…
2. Making soap.
Carefully designed and carefully made soap truly is a luxury product. Cut no corners and make no excuses. That doesn’t mean you need expensive exotic ingredients either. Snake oil does not make better soap. Carefully combined coconut, palm and olive oils are hard to beat. Tweak your soap with exotic ingredients only when the basics are perfect.
3. It’s marketing and not just selling.
Marketing implies there is a plan. It’s more than just getting a few sales. It includes logo design, producing catalogs, brochures, attending shows, getting in stores, a whole system. Settle for a few sales and you’ll soon wear out and wear down.
4. Getting customers.
But how do you get customers to start with? Where can you begin? If you could find some place where many interested people could look at your products in just a short period of time, would that be good? What if it only cost a small fee to get in there? What if you could potentially sell a thousand dollars worth of soap a day for two or three days, would that work? All that’s fairly easy to do. It may take some time to work up to that, but there’s a way…
5. Following for success.
Once you make some sales, that’s the key. Stay in touch with customers and the repeat sales are what will make or break a small business. Staying in touch is easier than ever. For example, web sites are perfect for that, along with email. Getting new customers with web sites is tough… too much competition. Following up with existing customers with a web site is a natural.
Make handmade soap and you have a great hobby. Selling that soap in small quantities is easy. Some even move the volume up, but it takes careful attention to detail to grow and maintain a soap business.